Pavel Guzhikov
London, United Kingdom pavel@guzh.uk

I build and run companies.

Zero to one, four times. Two exits. One unicorn. Still an unfulfilled desire to build things that matter.

Zero-to-one, then scale. Day-one startups to heritage brands. Margin, growth and retention are the only scoreboard I care about. Public value is now on the same line.

I can hold the product argument, the go-to-market argument and the technical one at the same time, which is what building in a market with no incumbents forces on you. I go to the warehouse and the call centre before I look at the dashboard, because the dashboard is downstream of things nobody wrote down.

Twenty years of building, and still in the trenches: a mobile messenger in 2005, national payment infrastructure in 2022, and whatever is hard next.

Pavel Guzhikov
20 yrs
building, most of it hands-on inside the thing being built
4
companies founded from zero, two of them acquired
1
unicorn, built where the infrastructure did not exist yet
Several
acquisitions integrated while the group was still being built
01 Uzum

The unicorn

Founding team at Uzbekistan’s first unicorn: fintech, lending, marketplace, payments, cards, and the data culture underneath them. Millions of users and 1000+ employees in two years, built from nothing in a market with no digital infrastructure and a regulator in every room.

02 Before that

Four from zero

Founded and sold Worki, Russia’s fastest-growing jobs marketplace (acquired by Mail.Ru Group, 2019). Co-founded Dengi Vpered, earned-wage access backed by Target Global (sold). Fintech products with 100+ banks. A multi-channel mobile messenger in 2005, three years before the category had a name.

03 Now

Hard and consequential

London-based. Most interested in problems where the technology is genuinely hard, the deployment is political and the blast radius is national: sovereign infrastructure, public systems, defence and dual-use, AI in the public interest.

Things you can open

  • Uzum

    Marketplace, fintech and payments, built from zero in a market that had none.

  • Agent Hands

    Any AI can hire a person nearby for a real-world task, paid in USDC once the proof is accepted. Read the pitch.

  • Ruminator.xyz

    Understand Russia through its local press: dozens of regional outlets read every day, every claim checked word for word. Invite-only.

  • LedgerGov.UK

    An open P&L of the UK state: where public money comes from, where it goes, and what every promise would cost.

  • BoroughBook.UK

    Where your council tax goes in Hammersmith & Fulham: the budget, every pledge, every payment over £500.

  • tCalendar

    A calendar that lives inside Telegram: two-way Google sync, and plain messages become events.

  • Always Weather

    A calm weather app for iPhone, Mac, Android and Windows. Drag your thumb through the hours. No ads, no account.

  • Always Today

    A calm to-do list for Mac and the Linux terminal, out now. The Android and Googlebook app is in review at Google Play and out in a few days; iPhone, iPad and Windows are coming soon. Works offline, syncs when you want it.

  • Goat Rodeo

    A party game for one phone and up to four friends: build the trap course together, then race through it. On the App Store and Google Play; five levels free, no ads.

Writing

  • The price of everything

    On Wednesday the Chancellor sets out the Budget. Here are eight free tools to read it with: what your taxes pay for, what each tax would raise and how much room the government really has.

  • Taking them at their word

    Politics increasingly speaks in slogans and promises nobody can check.

  • Read my lips

    Russia keeps part of its budget secret and no longer publishes some of its statistics, so its leaders’ promises are easy to forget.

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